1NEWS – For people who do not want to own a car permanently for maintenance reasons and others, renting may be the right solution.
German automaker Volkswagen will provide such services from the end of this year.
Car rental, which is initially only for ID.3 and ID.4 electric vehicles, is part of Volkswagen’s effort to digitize sales activities and develop new business models.
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A VW car rental service called AutoAbo has been introduced in Germany. Customers can pick up a monthly subscription for the best-selling all-electric ID.3 and ID.4 models with rentals starting at 499 euros.
“This will enable us to achieve an important milestone in our Business Model 2.0. As part of our ACCELERATE strategy, we are continuing our rapid and systematic transformation from a car manufacturer to a mobility service provider,” explains Klaus Zellmer, Member of the Sales and Marketing Board at Volkswagen, quoted Thursday.
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Volkswagen will launch its online rental and sales offerings in Germany towards the end of 2021. Initially, to sell the ID. family model, but the platform will later become available to dealers for combustion and hybrid engines.
“More and more people don’t want to own a vehicle permanently, but want to use one vehicle exclusively for a certain period of time. Volkswagen AutoAbo is a new flexible subscription offer that sits halfway between leasing and car sharing,” explains Zellmer.
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Zellmer estimates that by 2030, about 20 percent of VW’s revenue could come from subscriptions and other short-term mobility offerings.