Make Over Launches 20 Foundation Color Options

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ACCURATE.CO Make Over is the first local brand in Indonesia that has the largest choice of liquid foundation and powder foundation colors, each with 20 color variants in the Powerstay series which is specially formulated for oily skin, namely Powerstay Matte Powder Foundation and Powerstay Weightless Liquid Foundation.

In presenting these 20 color variants, Make Over conducted in-depth research from skin mapping to more than 1000 women in Indonesia, from Sumatra to Papua with various skin tones and undertones, in order to present the perfect color for every Indonesian woman’s skin tone.

The eight new color variants of the Powerstay Matte Powder Foundation and Powerstay Weightless Liquid Foundation are C31 Pink Beige, W12 Warm Marble, W21 Coral Ivory, W32 Warm Beige, W60 Creme Cocoa, C41 Cool Sand, W50 Creme Tan and C51 Cool Tan. Meanwhile, the 12 existing color variants are N10 Marble, N20 Ivory, C21 Pink Ivory, W22 Warm Ivory, N30 Natural Beige, W30 Creme Beige, W33 Honey Beige, N40 Sand, W41 Coral Sand, W42 Warm Sand, N50 Tan, and C62 Rich Cocoa.

Stephanie Lie, Group Head of Make Over Cosmetics and Innovation said that seeing the diverse skin colors of Indonesian women and the majority having oily skin types, inspired Make Over to create 20 color variants of Powerstay Matte Powder Foundation and 20 color variants of Powerstay Weightless Liquid Foundation. This is done so that every woman who has oily skin type can find the right color according to their skintone.

“A total of 20 color variants are the result of deep research us with more than 1000 female respondents in Indonesia with various skintones and undertones, as well as working with professional makeup artists and beauty experts who have experience in handling makeup with various types of skintone and undertone. With 20 color variants from each of these foundations, Make Over is proud to be the first local brand that has the most liquid foundation and powder foundation color variants. Now, Indonesian women can definitely find a shade that fits perfectly through the 20 color choices in this product range,” he explained.

Specially designed for oily skin, Powerstay Matte Powder Foundation and Powerstay Weightless Liquid Foundation can last up to 12 hours. In addition, these two foundations also have their own advantages, namely Powerstay Matte Powder Foundation has an Oil Control formula with buildable medium coverage to high coverage.

This foundation has a matte and smooth finish that blends perfectly with the skin, and is equipped with SPF 15 PA++ content. In addition, Powerstay Weightless Liquid Foundation has a lightweight formula that feels light when applied to facial skin. With buildable medium coverage, this foundation can provide a lively matte finish, and contains SPF 30 PA+++ for more protection.

All of these products can be purchased at the offline Make Over store, as well as the official online store at Shopee and other e-commerce at a price of IDR 188 thousand for Powerstay Matte Powder Foundation and IDR 175 thousand Powerstay Weightless Liquid Foundation.

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