1NEWS, Yili Indonesia through its Joyday ice cream brand held a ‘Ramadan Festival with Joyday’. The activity starts from April 13-27 2022. This event involves stakeholders, such as the Governor of DKI Jakarta Province, the Islamic Economic Community (MES), and the Muslim community in Jakarta.
The Ramadan Together Joyday Festival consists of several series of activities, namely, the Ramadan Joy Activity by distributing Joyday Ice Cream to 10 Mosques in Jakarta in collaboration with the Islamic Economic Community (MES) and the Indonesian Muslim Intellectuals Association (ICMI), the Ramadan Festival at Lapangan Banteng, and a series of soft launching events for the Jakarta International Stadium in collaboration with the DKI Jakarta Provincial Government on 13, 15, 17 and 19 April 2022.
Through this activity, Yili Indonesia hopes to support the government’s efforts to enliven the celebration of the month of Ramadan which is the obligation of Indonesian Muslims.
Yili Indonesia Management Representative, Yu Miao said that this Festival is a form of Yili Indonesia’s commitment as a long-term partner for Indonesia who always wants to contribute to the socio-economic conditions of the community.
“Yili Indonesia is very happy to be able to play a role in these various activities. This is in accordance with the spirit of our company, which is to share happiness and benefit many parties,” he said in a written statement received by 1NEWS in Jakarta, Thursday (21/4/2022) night.
This participation is a form of Yili Indonesia’s commitment to always respect the culture of Muslims in the country by presenting halal ice cream products from high quality raw materials. “Through various activities during the holy month of Ramadan, Yili Indonesia hopes to encourage people’s enthusiasm to continue to carry out their worship,” he said.
Yili Indonesia also distributed more than 30 thousand Joyday Ice Creams to break their fast to the congregation in the 10 largest Grand Mosques in the Jakarta area during the period 14-27 April 2022 and during the Ramadan Festival series organized by the DKI Jakarta Provincial Government at Lapangan Banteng on April 17. 2022.
The Governor of DKI Jakarta, Anies Rasyid Baswedan expressed his gratitude for the participation and support from Yili Indonesia.
“We give great appreciation to Yili Indonesia’s attention regarding various collaborative efforts that are carried out voluntarily,” said Anies.
This collaboration, he continued, is a form of good strategic collaboration between the government and the private sector. “This is to jointly provide the greatest benefit to residents, especially in the DKI Jakarta Province,” he said.
In addition, Tito Maulana, General Chairperson of the DKI Jakarta Sharia Economic Community (MES) said, the Ramadan Joy program with Joyday Ice Cream reminds us again to continue to take part in the holy month of Ramadan.
“MES DKI supports this activity as our joint effort to restore the spirit of worship and the spirit of congregation. Hopefully this will be a field of reward for all of us, as well as being able to inspire the community to do good together in the holy month of Ramadan,” he said.
Joyday Present at Soft Launching Jakarta International Stadium
In addition to support for religious activities, Joyday also supports sports activities. Joyday ice cream was present at the soft launching of the Jakarta International Stadium on 13, 15, 17, and 19 April 2022. Support for the provision of free ice cream products of 30,000 ice cream for visitors and participants of the soft launching of the Jakarta International Stadium.
This is expected to add excitement and excitement to the launch of the Jakarta community’s pride stadium and provide freshness for potential visitors when breaking their fast.
Going forward, Yili Indonesia will continue to be committed to supporting and encouraging the government’s efforts in accelerating the economic recovery of the community as a result of the Covid-19 pandemic.
Yili Group is the largest dairy product company in Asia and has been in the forefront for eight years in a row. The company has maintained its ranking among the top 5 world dairy brands in 2021.
Yili is very active in all categories of dairy products, including liquid milk, powdered milk, yogurt, ice cream, cheese, and others. Not only in the dairy product sector, the company is continuously increasing its product portfolio and entering new business lines, such as mineral water, plant-based drinks, and beverages with lactic acid bacteria.
Yili products are available in more than 60 countries and regions worldwide. As a company with a focus on consumers, Yili continues to put quality as a top priority and continues to grow to help everyone lead a healthy life.
The goal is to realize the company’s vision to become the world’s most trusted supplier of healthy food. Today, the Yili family consists of nearly 60 thousand employees, with business partners in 39 countries on 6 continents.